What happened to "Continuity 2.0"? Why did the name change to "Adaptive Business Continuity"?

There were several reasons we changed the name from Continuity 2.0 to Adaptive Business Continuity.

The term "Continuity 2.0":

  • Implied that there could be a "Continuity 2.7" or "Continuity 3.0"
  • Suggested that our new approach must necessarily replace traditional continuity planning; we believe Adaptive BC offers an alternative to traditional BC.
  • Did not emphasize the non-linear, iterative, and adaptive nature of this new approach.

Overall we felt that "Adaptive Business Continuity" better captures the spirit of this new alternative approach.